[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.bawaria.cz\/obchod-a-podnikani\/#Article","mainEntityOfPage":"https:\/\/www.bawaria.cz\/obchod-a-podnikani\/","headline":"Obchod a podnik\u00e1n\u00ed","name":"Obchod a podnik\u00e1n\u00ed","description":"Z\u00e1kladem podnik\u00e1n\u00ed je uspokojov\u00e1n\u00ed pot\u0159eb firem i z\u00e1kazn\u00edk\u016f, co\u017e tvo\u0159\u00ed sm\u011bnu n\u00e1kupem a prodejem. Sm\u011bnou se rozum\u00ed z\u00edsk\u00e1n\u00ed pot\u0159ebn\u00e9ho zbo\u017e\u00ed v\u00fdm\u011bnou za n\u011bco vlastn\u00edho. V sou\u010dasnosti hovo\u0159\u00edme o ur\u010dit\u00e9m zbo\u017e\u00ed nebo slu\u017eb\u011b v\u00fdm\u011bnou za pen\u00edze. Pro mo\u017enost sm\u011bny mus\u00ed b\u00fdt spln\u011bno celkem 5 podm\u00ednek: 1. Mus\u00ed existovat alespo\u0148 dv\u011b strany","datePublished":"2019-10-06","dateModified":"2023-04-30","author":{"@type":"Person","@id":"https:\/\/www.bawaria.cz\/author\/#Person","name":"","url":"https:\/\/www.bawaria.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/45cce3ff3a69e980af55a575ffd049b1ca7466e42c95228e9726614e4b91f633?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/45cce3ff3a69e980af55a575ffd049b1ca7466e42c95228e9726614e4b91f633?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"bawaria.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.bawaria.cz\/wp-content\/uploads\/img_a357040_w3919_t1571728111.jpg","url":"https:\/\/www.bawaria.cz\/wp-content\/uploads\/img_a357040_w3919_t1571728111.jpg","height":0,"width":0},"url":"https:\/\/www.bawaria.cz\/obchod-a-podnikani\/","about":["Byznys"],"wordCount":410,"articleBody":"Z\u00e1kladem podnik\u00e1n\u00ed je uspokojov\u00e1n\u00ed pot\u0159eb firem i z\u00e1kazn\u00edk\u016f, co\u017e tvo\u0159\u00ed sm\u011bnu n\u00e1kupem a prodejem. Sm\u011bnou se rozum\u00ed z\u00edsk\u00e1n\u00ed pot\u0159ebn\u00e9ho zbo\u017e\u00ed v\u00fdm\u011bnou za n\u011bco vlastn\u00edho. V sou\u010dasnosti hovo\u0159\u00edme o ur\u010dit\u00e9m zbo\u017e\u00ed nebo slu\u017eb\u011b v\u00fdm\u011bnou za pen\u00edze. Pro mo\u017enost sm\u011bny mus\u00ed b\u00fdt spln\u011bno celkem 5 podm\u00ednek:1. Mus\u00ed existovat alespo\u0148 dv\u011b strany p\u0159\u00edpadn\u00e9ho obchodu2. Ka\u017ed\u00e1 ze stran m\u00e1 n\u011bco hodnotn\u00e9ho pro druhou stranu3. Strany mus\u00ed vz\u00e1jemn\u011b komunikovat o cen\u011b a zbo\u017e\u00ed4. Existuje svoboda volby p\u0159ijet\u00ed nebo odm\u00edtnut\u00ed nab\u00eddky5. Ob\u011b strany mus\u00ed m\u00edt pot\u0159ebu jednat s\u00a0druhou stranouOdb\u011bratel a dodavatel mus\u00ed spolu ve vlastn\u00edm z\u00e1jmu komunikovat a sm\u011b\u0159ovat k\u00a0dohod\u011b. P\u0159i dosa\u017een\u00ed dohody je mo\u017en\u00e9 prov\u00e9st transakci, co\u017e je z\u00e1kladn\u00ed jednotka sm\u011bny. Je tedy uskute\u010d\u0148ov\u00e1na mezi stranou nakupuj\u00edc\u00ed a prod\u00e1vaj\u00edc\u00ed.V\u00a0dne\u0161n\u00ed dob\u011b m\u016f\u017ee b\u00fdt n\u00e1kup p\u0159\u00edm\u00fd s\u00a0jednou platbou \u010di spl\u00e1tkami, ale i leasing nebo pron\u00e1jem. Dle situace jej lze rozd\u011blit na nov\u00fd (prvn\u00ed), modifikovan\u00fd (ur\u010dit\u00e9 zm\u011bny ve specifikaci) a opakovan\u00fd beze zm\u011bny (rutina).Prodej se m\u016f\u017ee uskute\u010d\u0148ovat osobn\u011b v\u00a0kamenn\u00fdch prodejn\u00e1ch \u010di na trz\u00edch a internetov\u00fdch obchodech s\u00a0p\u0159\u00edm\u00fdm dod\u00e1n\u00edm nebo \u00falo\u017ei\u0161t\u011bm zbo\u017e\u00ed. Vzhledem k\u00a0pohodl\u00ed, kter\u00e9 nab\u00edz\u00ed online nakupov\u00e1n\u00ed, v\u00a0sou\u010dasnosti kamenn\u00e9 obchody, vyjma potravin, ztr\u00e1c\u00ed na obl\u00edbenosti.Sm\u011bna neboli obchod m\u016f\u017ee b\u00fdt vz\u00e1jemn\u011b prov\u00e1d\u011bn mezi r\u016fzn\u00fdmi podnikatelsk\u00fdmi subjekty, jednotlivci a st\u00e1tem. Z\u00a0toho plynou n\u00e1sleduj\u00edc\u00ed z\u00e1kladn\u00ed pojmy:\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B2B (Business to Business) – podnikatelsk\u00e9 subjekty mezi sebou\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B2C (Business to Customer) – obchod mezi podnikatelem a koncov\u00fdm z\u00e1kazn\u00edkem\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C2B (Customer to Business) – z\u00e1kazn\u00edk oslov\u00ed podnikatele ke zlep\u0161en\u00ed sv\u00fdch podm\u00ednek na trhu\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 C2C (Customer to Customer) – vz\u00e1jemn\u00e1 sm\u011bna mezi koncov\u00fdmi z\u00e1kazn\u00edky\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B2G (Business to Government) – slu\u017eby a produkty poskytovan\u00e9 soukrom\u00fdmi podnikateli vl\u00e1d\u011b\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 B2E (Business to Employee) – vztahy mezi podnikateli a zam\u011bstnanci i zam\u011bstnanc\u016f mezi sebou\u00b7\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 G2C (Government to Customer) – vl\u00e1da poskytuje slu\u017eby koncov\u00fdm spot\u0159ebitel\u016fm                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Obchod a podnik\u00e1n\u00ed","item":"https:\/\/www.bawaria.cz\/obchod-a-podnikani\/#breadcrumbitem"}]}]